How To Choose Between Ubersuggest vs Semrush For Your Needs?

How To Choose Between Ubersuggest vs Semrush For Your Needs?

When it comes to SEO tools, Ubersuggest and Semrush are two of the most popular options on the market. Both provide valuable data insights to optimize your website and content for search engines. However, they have some key differences that you need to consider when deciding which one is right for your needs. In this blog post, we will compare Ubersuggest vs Semrush to help you make an informed decision. 

Introduction To Ubersuggest vs Semrush

SEO is crucial for driving relevant organic traffic to your website. To rank higher in search engines and beat the competition, you need accurate and actionable SEO data. This is where tools like Ubersuggest and Semrush come in. They provide detailed analytics about your website and competitors to guide your SEO strategy.

In this post, we will look at the features, pricing, and use cases of both Ubersuggest and Semrush. We will compare their keyword research capabilities, backlink analysis, site audits, rank tracking, and other useful tools. By the end, you will know which SEO software is the better fit for your business needs and budget.

Ubersuggest Overview

Ubersuggest is a free SEO tool from Neil Patel that provides keyword ideas, content optimization recommendations, and competitor analysis. Some key features include:

  • Keyword research – Generate semrush vs ubersuggest long tail keyword ideas for your target topics. Ubersuggest provides search volume data and cost-per-click estimates.

  • Backlink analysis – See who is linking to your site or competitors. Identify new backlink opportunities.
  • Rank tracking – Check keyword rankings for your site and track changes over time.
  • Site audit – Crawl your pages to identify on-page SEO issues to fix.
  • Competitor research – Analyze the top pages, backlinks, and organic traffic sources of competitors. 
  • Content ideas – Get suggestions for new blog topics and headlines based on your focus keyword.

The free version of Ubersuggest provides limited lookups per day. For unlimited use, paid plans start at $49 per month.

Semrush Overview

  • Is Semrush reliable? Well, semrush is a robust all-in-one SEO and marketing toolkit. Key features include:
  • Keyword research – Get search volume, CPC data, and keyword ideas for your niche. Filter by location and language.
  • Backlink analysis – See who is linking to your pages or competitors. Assess link quality.
  • Rank tracking – Check current keyword rankings and monitor changes over time.
  • Site audit – Crawl your site to identify issues hurting SEO. Get page-specific suggestions. 
  • Competitor research – Analyze competitors’ organic keywords, top pages, paid ads strategy, and more.
  • Marketing analytics – Track website traffic sources, ad performance, and conversions. 

Semrush pricing starts at $99.95 per month for the Pro plan. The Guru plan unlocks more features at $199.95 per month.

ubersuggest vs semrush

Comparing Ubersuggest vs Semrush

Now let us compare the key capabilities of Ubersuggest and Semrush head-to-head:

Keyword research

Both tools allow you to generate targeted, long-tail keyword ideas and look up search volume data. Ubersuggest provides basic volume estimates. Semrush gives more accurate search volume and CPC data powered by its sensor network. For advanced keyword research, Semrush is better.

Backlink analysis 

Ubersuggest vs Semrush both display competitor backlink profiles. But Semrush provides more powerful backlink analytics including:

  • Finding broken backlinks
  • Sorting by domain authority
  • Analyzing anchor text
  • Seeing who lost/gained backlinks

For identifying new link-building opportunities, Semrush has superior backlink analysis.

Site audit

The on-page site audit tools in Ubersuggest and Semrush crawl your pages to detect issues. Semrush provides more granular, actionable suggestions to improve page speed, titles, meta descriptions, image optimization and more.

Rank tracking

You can monitor keyword rankings over time using both tools. But Semrush lets you track up to 500 keywords for your site and competitors. Ubersuggest limits you to 3-5 tracked keywords for free users. For comprehensive rank tracking, Semrush is better.

Competitor research 

Ubersuggest and Semrush give insights into competitors’ top pages, organic traffic, and backlinks. Semrush offers additional competitor intelligence with features like:

  • Analyzing competitors’ SEM and PPC strategies
  • Seeing competitors’ most profitable keywords
  • Identifying weak spots in competitors’ backlink profiles

For thorough competitor research, Semrush has superior capabilities.


Semrush provides robust reporting features lacking in Ubersuggest. You can create customized reports on keywords, rankings, backlinks and more. Then export them as PDFs or Excel files to share insights with your team or clients.


While the Ubersuggest SEO tool is a solid free tool, Semrush justifies its paid subscription with more advanced features, fuller data, and actionable SEO recommendations. 

For businesses serious about driving growth through SEO and content marketing, Semrush is worth the investment. Some specific use cases where Semrush shines:

  • Creating targeted content informed by accurate keyword research
  • Building natural backlinks at scale 
  • Gaining a competitive edge by tracking and analyzing competitors in detail
  • Monitoring your site’s keyword rankings closely
  • Auditing pages for technical SEO improvements
  • Exporting reports to demonstrate ROI on SEO efforts

Semrush also integrates with Google Analytics, Search Console, ads platforms, and other marketing tools. This makes it a seamless hub for both SEO and digital marketing analytics.

However, solopreneurs and smaller companies may still benefit from utilizing Ubersuggest’s core features for free. The upgrade to paid plans is affordable for accessing more keyword lookups and other perks.

In short:

Ubersuggest is ideal for dipping your toes into SEO on a budget. It provides helpful data snapshots.

Semrush provides robust, customizable tools and insights for serious SEO. The investment pays dividends in the form of higher rankings and qualified organic traffic.

Whichever tool you choose from this guide of Ubersuggest vs Semrush, take time to learn its capabilities in detail. Track which features provide the most value for your efforts. With the right approach, Ubersuggest and Semrush both empower smarter SEO decision-making.

ubersuggest vs semrush


Which tool is better for beginners: Ubersuggest or Semrush?

For absolute beginners with limited budgets, Ubersuggest offers a good starting point with its free plan and basic features. However, Semrush provides a more comprehensive learning experience with its structured interface and tutorials, even though it requires a paid subscription.

I have a small business with moderate SEO needs. Which tool should I choose?

If you prioritize affordability and ease of use, Ubersuggest might be sufficient. But if you require deeper insights and competitive analysis, consider the paid plans of Ubersuggest or explore the Pro plan of Semrush for a good balance between features and cost.

Which tool offers the most accurate keyword data?

Semrush generally wins in terms of data accuracy and depth. It utilizes a larger sensor network for search volume estimates and provides more granular details like CPC and keyword difficulty.

I need backlink analysis to build my website’s authority. Which tool provides better insights?

Semrush takes the lead for backlink analysis. It allows identifying broken links, assessing domain authority, analyzing anchor text, and tracking backlink changes, offering you a more strategic approach to link building.

I want to track my website’s ranking progress across multiple keywords. Which tool is better for rank tracking?

Semrush again outshines Ubersuggest in rank tracking. It allows tracking hundreds of keywords and competitors, while the free version of Ubersuggest limits you to a handful.

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